Let’s get straight to the point.
Online video is king. Check out the following facts:
- The average number of mobile YouTube video views per day is 1,000,000,000. (Source)
- 45% of people watch more than an hour of Facebook or YouTube videos a week. (Source)
- More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. (Source)
- Marketers who use video grow revenue 49% faster than non-video users. (Source)
Cut to the chase, don’t waste time on long intros and keep the subject matter as centrepiece.
Social media is full of businesses and companies competing against you for the attention of your targeted audience. In order to have any chance of gaining traction online, your video needs to be produced to a high standard and employ various editing styles and techniques.
For example, 85% of Facebook videos are watched without sound (Source). It goes without saying then that you need captions. This is just the tip of the iceberg when it comes to prepping your video for social media.
Duration is also key, along with camera movement, motion graphics and sound quality.
What’s a Satellite Video?
Satellite videos are teasers aimed at capturing the attention of your target audience. The goal is to encourage viewers to click through to ‘learn more’ about your products and services, ideally served up by more inspired video content.
Cass & Kerry - Call Me!
A video production does not have to be complicated and this clip featuring Cass & Kerry from Ray White Springfield is a great example. Combine a great idea with a solid script and simply having fun on camera and you’ve got the perfect video for sharing across your social media.
Queensland Granny Flats
The purpose of this video produced for Queensland Granny Flats is to capture attention by showing the main areas of the house at the start of the video before then providing a quick but thorough tour through the house in under 30 seconds.
The client chose the soundtrack which suits the video nicely and should resonate very well with the target audience, namely country folks and people on the land.
What did the client think? “Dave, I think what you have done is brilliant!”.
N G Farah
This was a big property. The challenge was to keep the video under 60 seconds. This real estate video is not meant to be a detailed virtual tour, rather a teaser to wet the appetite of southern investors in particular.
A quick shot of the beach just 15 minutes away in Surfers Paradise before zooming back to an aerial shot of the property is a nice start. Follow this with approach shots showcasing the backyard and driveways before introducing the money shot at 13 seconds.
What did the client think? “Thanks so much, Dave!”... and a 5 star rating.